Fenix Polyclinic

Website redesign, content creation, SEO, CRO

Brief

The Fenix Polyclinic from Zagreb offers healthcare services and specialist examinations. Its staff is comprised of highly qualified medical doctors with decades of experience. Despite this, new clients came mainly via word-of-mouth recommendations and old-school marketing channels.

The polyclinic’s director, Dr. Vesna Gall, contacted us to have their website redesigned and wanted to know if we can increase the number of leads and clients by using digital marketing.

We redesigned the website from the ground up, optimized it for search engines and made continuous conversion optimization to increase the click-through rate. The results of our work can be seen below.

Tasks

1
Website redesign, restructuring and coding
2
Content creation and SEO (search engine optimisation)
3
CRO (conversion rate optimisation) and analytics
Resulting business growth
In the space of 3 months, the number of new clients quadrupled.
0
%
New clients
0
%
CTR improvement
0
+
New website visits/mo.
Actual screenshot from the polyclinic’s Google Analytics account, showing the increase in visitors during 2019.
Website improvements
The redesigned website was optimized to increase CTR. The rankings in Google for different relevant queries improved drastically. Page loading time was reduced to improve user experience.
Page loading speed increase
0%
Average position change on Google
0%
Goals achieved - growth (website visitors send an email or call)
0%